Privacy policy
Last updated: November 9, 2026
This policy explains how Waldor & Co. collects, uses and shares personal data when you visit our online store, buy from us or sign up for our emails and texts.
1. Who is responsible for your data
The company responsible for your personal data (the controller) depends on which store you buy from:
- US store (waldorandco.com): WALDOR & CO. USA INC., 1209 Orange St, Wilmington, DE 19801, USA.
- Canada store (ca.waldorandco.com): WALDOR & CO. CANADA INC., 40 King St W, Suite 6600, Toronto ON M5H 3S1, Canada.
- UK, EU, Australia and Sweden stores: WALDOR & CO. AB, reg. no. 559088-1792, Grev Turegatan 12A, 114 46 Stockholm, Sweden.
All orders are shipped from our warehouse in Sweden. Contact us at info@waldorandco.com, or by phone on +1 877 257 2055 (US and Canada stores) or +46 8 408 899 99 (UK, EU, Australia and Sweden stores).
2. What data we collect
- Contact and order details: name, delivery and billing address, email address, phone number, order history, returns and customer service messages.
- Payment details: handled by our payment providers. We do not store card numbers.
- Marketing preferences: whether you have subscribed to our emails or texts, and how you interact with them (opens, clicks).
- Device and browsing data: IP address, device and browser type, pages viewed, products added to cart, and identifiers set by cookies and similar technologies.
3. Why we use your data
| Purpose | Data | Legal basis (EEA, UK) |
|---|---|---|
| Process and deliver your order, handle returns and warranty | Contact, order, payment | Contract |
| Bookkeeping and tax | Order and payment | Legal obligation |
| Customer service | Contact, order, messages | Contract / legitimate interest |
| Newsletters and texts | Email, phone, preferences | Consent |
| Measuring how our ads perform (pixels, conversion tracking) | Browsing data, order events, hashed contact details | Consent (via our cookie banner) |
| Showing relevant ads to existing customers and finding new customers similar to them (customer lists) | Hashed email, phone, name, address | Legitimate interest |
| Site security and fraud prevention | Device, order | Legitimate interest |
4. Service providers
We share data with companies that process it on our behalf and only on our instructions: our e-commerce platform (Shopify), payment providers, shipping partners (UPS, DB Schenker), our customer service tools, and Klaviyo, which sends our emails and texts and stores our customer and subscriber lists.
5. Sharing with advertising partners
We advertise on Meta (Facebook and Instagram), Google, TikTok and Pinterest, and may use other advertising platforms in the same way. We share data with them in two ways:
- Pixels and server-side tracking. When you visit our site, and if you have accepted marketing cookies where consent is required, tags from Meta, Google, TikTok and Pinterest record events such as page views, add-to-cart and purchases. When you buy, we also send the purchase event from our server, together with your email, phone number, name and address in hashed (encrypted) form, so that the platform can match the event to an account. This lets us measure which ads lead to sales and show ads to people who have visited our site (retargeting) or who are similar to our visitors.
- Customer lists. We upload lists of our customers and newsletter subscribers, in hashed form, to Meta and Pinterest. The platform matches them against its users. We use this to show ads to existing customers, to avoid showing them ads for products they already own, and to find new people with similar interests (lookalike audiences). This includes customers who have not subscribed to our newsletter.
The advertising partners use the data to deliver and measure our ads. Meta is jointly responsible with us for collecting and transmitting data through the Meta pixel; after that, each partner handles the data under its own privacy policy: Meta, Google, TikTok, Pinterest.
Your choices. Where we ask for cookie consent, you can change your choice at any time in our cookie settings. To be removed from our customer lists, email info@waldorandco.com with the subject "Advertising opt-out". We will exclude you from future uploads within 30 days. You can also adjust ad settings in your Meta, Google, TikTok and Pinterest accounts.
We never sell your data for money. Under some US state laws, sharing data with advertising partners may count as "selling" or "sharing"; see section 12.
6. Transfers outside your country
Meta, Google, TikTok, Pinterest, Klaviyo and Shopify may process data in the United States and other countries. For transfers from the EEA, UK and Switzerland we rely on the EU-US Data Privacy Framework (and its UK extension) where the recipient is certified, and otherwise on the European Commission's standard contractual clauses. These partners may also process data in other countries where they operate.
7. How long we keep your data
- Order and accounting records: as long as required by bookkeeping and tax law (7 years in Sweden). These are kept even if you ask us to delete your data.
- Customer account and order history for customer service and warranty: as long as needed for these purposes.
- Newsletter data: until you unsubscribe.
- Customer lists for advertising: as long as needed for this purpose, or until you object.
- Cookies: see our cookie settings.
8. Cookies
We use necessary cookies to run the store and the cart. With your consent, where required, we also use analytics and marketing cookies from Google, Meta, TikTok and Pinterest to measure visits and the performance of our ads and to show you relevant ads. Where we ask for consent, you can change your choice at any time in our cookie settings.
9. Your rights
You can ask for a copy of your data, have it corrected or deleted, restrict or object to our use of it, and receive it in a portable format. You can object at any time to the use of your data for direct marketing, including advertising based on customer lists, and withdraw any consent you have given. Contact info@waldorandco.com. We reply within one month (or the time limit set by local law).
10. Security
We protect your data with access controls and encryption in transit. Contact details sent to advertising partners are hashed before they leave our systems.
11. Children
Our store is not aimed at children, and we do not knowingly collect data from anyone under 16.
12. Additional information for your region
EEA, UK and Sweden. You can complain to a data protection authority. Our lead authority is the Swedish Authority for Privacy Protection (IMY), imy.se. In the UK you can contact the Information Commissioner's Office, ico.org.uk.
United States. Depending on your state, you have the right to know, access, correct and delete your personal information, and to opt out of targeted advertising and of the "sale" or "sharing" of personal information. Our use of pixels and customer lists described in section 5 may count as sharing for cross-context behavioral advertising. To opt out, email info@waldorandco.com with the subject "Do not sell or share". We will not treat you differently for using these rights. You may appeal a decision by replying to our response. In the last 12 months we have collected the categories listed in section 2 and disclosed identifiers, commercial information and internet activity to the advertising partners in section 5.
Canada. We handle your information under PIPEDA. By buying from us, you consent to the uses in this policy. You can withdraw consent to advertising uses at any time as described in section 5. Your information may be stored and processed outside Canada, including in Sweden and the United States, where it may be accessed by authorities under local law. Questions and complaints can be sent to info@waldorandco.com. You can also contact the Office of the Privacy Commissioner of Canada, priv.gc.ca.
Australia. We handle your information under the Privacy Act 1988 and the Australian Privacy Principles. We disclose personal information to recipients in Sweden, the United States and other countries where our service providers and advertising partners operate, as described in sections 5 and 6. You can opt out of direct marketing at any time. If you are unhappy with how we handled a complaint, you can contact the Office of the Australian Information Commissioner, oaic.gov.au.
13. Changes to this policy
We will update this policy when our practices change and show the date at the top. We will tell customers about significant changes by email or on our site.
14. Contact
The company responsible for your store is listed in section 1. Email info@waldorandco.com, or call +1 877 257 2055 (US and Canada stores) or +46 8 408 899 99 (UK, EU, Australia and Sweden stores).